Buyer-first underwriting
About Us
Buyer-first tools, clean benchmarks, and practical underwriting—built for people actually doing deals.
Our Mission
Our mission is simple: help business buyers make smarter decisions with data-backed tools, independent insights, and a clearer path to ownership.
We believe buying a small business should be driven by intelligence and trust—not guesswork, hype, or vague comps.
Through benchmark data, underwriting calculators, and practical deal analysis, we aim to level the playing field—from first-time buyers to experienced operators.
We’re independent, buyer-first, and committed to making the business buying process faster, clearer, and more transparent.
Where Our Data Comes From
We blend listing intelligence, lending data, and public datasets to create clear benchmarks and deal comparisons.
Business Listings
Aggregated listing comps and transaction-style signals used to estimate pricing ranges, multiples, and market behavior.
SBA Loan Data
Lending benchmarks like terms, rates, and underwriting realities—helping model conservative DSCR and cash needs.
Public Databases
Government and public datasets that ground industry size, employment, and economic context for better comparisons.